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You do not appear when someone searches for what you sell, and you have no idea whether ChatGPT mentions you or a competitor. Somebody once did keyword research and left a spreadsheet. Nothing has been published since.
Generative engine optimisation is the practice of structuring content so AI assistants quote you when they answer a question. It overlaps with SEO but is not the same discipline: search engines rank pages, whereas answer engines extract sentences. That means the direct answer has to come first, entities have to be named explicitly, and the page has to be marked up so a machine can tell what it is looking at.
Rankings and citations are tracked monthly against the terms we agreed at Diagnose. New questions get new pages; pages that slip get rewritten rather than abandoned.
How fastThis is the slowest of the six and we will say so up front. Technical fixes land immediately, but movement on competitive terms is a quarter, not a fortnight. If you need a number this month, start with email or outbound instead.